The Dark Side of UGC – The Cleveland Video

We’ve all read about the value of user generated content (UGC) and viral marketing. Unfortunately the best intentions do not always produce the desired results. Positively Cleveland, a DMO that promotes the region created a “Hastily-Made Tourism Video...

The Dark Side of UGC – The Cleveland Video

We’ve all read about the value of user generated content (UGC) and viral marketing. Unfortunately the best intentions do not always produce the desired results. Positively Cleveland, a DMO that promotes the region created a “Hastily-Made Tourism Video...

Augmented Reality to Enhance the Travel Experience

One of the future trends identified in the PhoCusWright mobile research was the use of mobile devices to augment reality. Layar a browser available on the Google Android platform has announced the opening of its API to a select group of developers. As mentioned in the...